Helping you change the lives of young people & families in Sussex

By moving the public emotionally
from apathetic bystanders
into active supporters

using my Ethical Video Story Framework.

Why me?

I’ve made video professionally for 20 years, but I also know how hard life can be when a child faces extreme challenges. For our family, it was our son’s brain cancer.

Now I use my experiences to help you support young people & families in Sussex facing their own challenges.

Making video is easy. Anyone with a phone can do it. But winning over an apathetic audience to help you reach your goals is a different skill altogether.

I’ve built my Ethical Story Video Framework to enable me to transform people’s lived experience, in a safe, respectful way, into compelling stories that build empathy, trust & urgency, & stir people into positive action to support your work as a charity or social enterprise.

This proven framework has four steps. The first is Storyfinding, to understand the story space and potential for characters. The second is Objectives, to identify your key goals and the keywords that will steer the stories. Next is Characters, where we focus on finding the people who will engage the viewers most deeply. Lastly is Storyboard, where I map out the narrative arc and identify the places and plot elements that will resonate best. This is how we uncover the stories with the emotional power to move your audience & deliver the impact you need. They were there all along. They just need digging out.

Example videos (from wider programs)

Amaze Sussex needed to convey the huge impact of their many services for families of children and young people with disabilities, neurodiversity or SEND.

I helped Charlie describe her journey from being an isolated single mother of a child with autism to becoming a key volunteer to encapsulate this.

This film was shown at the Big Cheer for Amaze comedy night and inspired audience members to support Amaze.

The HOPE Charity Project needed to find new sponsors to relaunch their emotional & mental health support services after COVID.

I helped Claire to share what inspired her to found the charity, train to support young people and now to offer real hope families in crisis.

This video works both as part of their outreach and fundraising programs to put the Charity on a firmer footing.

Southern Hospice Group need emotionally uplifting and moving content to help fund the provision of their end of life services.

I helped Amy share how Martlets enabled her sister Charlie to make enduring memories for her children even as she faced her own death.

The video played a part both in fundraising, but also in promoting a wider understanding of Martlets.

I offer an assessment session to understand the fit of my Ethical Story Video Framework process to deliver the outcomes you need to achieve. This usually takes 30 minutes and can be a call or in person. This is free of charge or obligation. To arrange the session, simply call me on 07761 413672 or email carey@growingbusinessvideo.com