Helping you change the lives of young people & families in Sussex

By moving the public emotionally
from apathetic bystanders
into active supporters

using my Ethical Video Story Framework.

Why me?

I’ve made video professionally for 20 years, but I also know how hard life can be when a child faces extreme challenges. For our family, it was our son’s brain cancer.

Now I use my experiences to help you support young people & families in Sussex facing their own challenges.

Making video is easy. Anyone with a phone can do it. But winning over an apathetic audience to help deliver the outcomes you need is a different skill altogether.

I’ve built my Ethical Story Video Framework to enable me to transform people’s lived experience, in a safe, respectful way, into compelling stories that build empathy, trust & urgency, & stir people into positive action to support your work as a charity or social enterprise.

This proven framework has four steps. The first is Storyfinding, to understand the story space and potential for characters. The second is Objectives, to identify your key goals and the keywords that will steer the stories. Next is Characters, where we focus on finding the people who will engage the viewers most deeply. Lastly is Storyboard, where I map out the narrative arc and identify the places and plot elements that will resonate best. This is how we uncover the stories with the emotional power to move your audience & deliver the impact you need. Those diamonds were there all along. They just needed to be dug out, shaped correctly and put into the right setting, all while keeping everyone safe.

Example outcomes

Amaze Sussex needed to convey the huge impact of their many services for families of children and young people with disabilities, neurodiversity or SEND.

I helped Charlie describe her journey from being an isolated single mother of a child with autism to becoming a key volunteer to encapsulate this.

Charlie’s story inspired lots of audience members at the Big Cheer for Amaze comedy night to support Amaze.

The HOPE Charity Project needed to find new sponsors to relaunch their emotional & mental health support services after COVID.

I helped Claire to share what inspired her to found the charity, train to support young people and now to offer real hope families in crisis.

Claire’s story put the Charity on a firm footing, securing outreach to partners & individuals, and financial funders.

Southern Hospice Group need emotionally uplifting and moving content to help fund the provision of their end of life services.

I helped Amy share how Martlets enabled her sister Charlie to make enduring memories for her children even as she faced her own death.

Amy’s story helped secure increased legacy fundraising, but also increased understanding of what Martlets do.

I offer an assessment session to understand the fit of my Ethical Story Video Framework process to deliver the outcomes you need to achieve. This usually takes 30 minutes and can be a call or in person. There is no charge or obligation. To arrange the session, simply call me on 07761 413672 or email carey@growingbusinessvideo.com